This white paper explains why, despite established methods, product category management often fails to deliver strategic value in many organizations—and how artificial intelligence can become a true driver of value. Rather than focusing on tool-based gimmicks, it provides a clear operating model for 2030, featuring concrete AI use cases, a proven implementation approach, clear governance rules, and measurable KPIs.
For procurement leaders who want to drastically reduce their operational workload, reclaim strategic capacity, and systematically manage costs, risks, and ESG factors.
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